Selling your house can be really hard. Really hard. Even if you feel your house is great and the market is right it can still take longer than you think to get your house sold. In a buyers market, forget about it! So many of us approach buying a house like the seller is our enemy so the fight is primed to happen even before anyone walks though your front door.
Wish there was a way to sell your house faster and cut though all of the stress? There are thousands of sellers all across America who feel the same way. Do not expect your realtor to help you figure this thing out. Many times your realtor is most concerned about their commission on the sale and not focused on what is best for you.
I decided to take a deeper look at some of the most unique yet effective selling tactics that are working today. I found out that some impressive results can be yours if you think a little out of the box.
#1 – Bribe your friends on Social Media
Most of us use Social Media to share news, pictures, and events from our lives. Birthdays, BBQs, and Trips all captured on our cameras and shared with the world on Facebook, Instagram, Twitter, etc (at least the world we are connected to). Well, successful sellers have been doing the same with their houses.
One way to make this really work is by offering a cash reward to anyone who’s assistance leads to you finding your buyer. Of course, we know no one buys a home online. However, if the buyer heard about your house from one of your connections, then they win the cash prize. It is key to be clear about how to win and how much the prize is. Example:
“Hey everybody, I am offering a $3000 cash reward to anyone who shares the information about my home that leads to a purchase.”
I recommend that you also include a link to your home website if you have one or page with information about your home. People interested in trying to “win” your reward will be more knowledgeable about your property when they share it. There is another huge benefit to using your social media connections. It allows you to save all that money you would have paid to a realtor.
In the end this strategy is not a good fit for everyone but it does work for some. At the very least, you can try this method for a few weeks to see how much interest you can generate. If things are not moving along then feel free to move on to a more traditional tactic such as selling to a real estate investor or hiring an agent.
#2 – Sell to a Real Estate Investor
This is a perfect option if you need to sell your house quickly and do not want to pay any commissions or fees. Many people are surprised to learn that you can sell your house this way in as little as 7 days. Another benefit to selling to an investor is you do not need to do any repairs to the property before selling. Sell As-Is.
If you are tired of dealing with your property this is a win win situation. If you are going though a divorce the question of what to do with your house can be the source of much agony. Selling to a real estate investor is a great solution in this case.
Pros of selling to an investor
- Fast Transaction
If you need to sell fast this is your best bet. Many investors can close in as little as 7 days. An investor does not have to wait on many of the inspections, approvals, and appraisals that a normal seller does. Bypassing all of those steps helps to speed to the process a great deal.
- Sell As-Is
No need to spend time and money fixing up your home if you are selling to an investor. Many times an investor will do major renovations to your home and with sell or rent the home once complete. This is why most investors tell you to not waste your time cleaning.
- No Agent Commissions
When you sell to an investor you deal directly with that company. There is no buying and selling agent that will need to be paid once the transaction is complete.
Cons of selling to an investor
- In some cases you may make less than market value
If you have a beautiful home that is in a great neighborhood and you are NOT in a rush. Then putting your house on MLS and hiring a realtor is your best bet for getting top dollar.
- All investors are not created equal
Anyone can become an investor and just like many other professions, there are people who may try to take advantage of you. Always, speak directly to the investor to get a feeling them. Also look to deal with companies that have a good reputation and positive testimonials from previous clients.
#3 – Have a crazy unique open house
Who says you can’t have a crepe cart in the driveway of your home during the open house?
I have seen people go the extra mile during their open houses and it really pays off. Spending a couple hundred bucks on a creative idea (like a crepe cart) can translate into many many more people attending your open house. This works not only because people like free food but a cart creates a fun and inviting atmosphere.
This idea works just as well with ice cream, tacos, or any local food treat you want to use. The point is to not be boring! The days of having an open house with water and a plate of cookies is over. That does not get people excited any longer.
The truth of the matter is that the more eyes you have on your house the better chance you have of selling it. Creating a fun, inviting atmosphere at your open house will make your house the talk of the town.
#4 – Use a drone to take aerial footage of your house
Your home either sells quickly or not based on many factors. The common advice for many years has been to take as many good pictures of your property as possible. This allows the everyone interested to get a great idea of what to expect before they visit your property.
Drone video takes this idea and builds on it. Aerial video sets the stage, it shows interested buyers the exterior of the home, outdoor amenities, and where the home is located. Listings that use drone video are selling quicker and it is easy to see why.
Remember, outdoor aerial video is great but it only tells part of the story. Buyers are mostly concerned with square footage, bathrooms, kitchens, bedrooms, etc. It can be easy to get carried away (pun intended) and forget this. Dont!
So, what do you think?
I am interested in hearing your ideas as well.
Are there any techniques you or anyone you know have used that you really like?